• Application Deadline: Wed, 20 Mar 2024 00:00:00 GMT
• Position: Director of Growth, Innovation and Strategy


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 8 years


• Location Not specified


• Job Field Sales / Marketing / Retail / Business Development 
  

Core Responsibilities

• Lead the Creative Department responsible for the development of consumer and trade facing brand strategy, concepts and content specific to Clients' brands in the area of Experiential Marketing.


• Developing actionable strategies that create measurable long-term value for the organization.


• Uncovering hidden opportunities and providing evidence-based analysis executive management needs to make informed decisions.


• Responsible for delivery of Innovative solutions including content and strategy development focused on creating a new experience for consumers and improving product sales and market share, overseeing the development of such solutions to ensure that the objects are well communicated and executed across every channel.


• Set timetable and process for review of the strategic plan, and advise on redevelopment in the run up to the next strategic period


• To assist in the production or presentation of external messaging relating to marketing and brand.


• Ensuring strategic plans are working effectively and that the company will remain competitive in the industry.


• Working with Senior Management to establish a framework for sustained innovation and growth.


• Effectively communicating the businesses strategic objectives with senior management to drive the business forward.


• Providing high level strategic, planning and policy advice to the Group Managing Director, Executive


• Management Team and Board on all matters affecting the future business operations, capacity and sustainability of the services provided by the organization.


• Develop, direct and control the strategic and operational planning frameworks and planning outcomes for the organization in the short, medium and long term


• Assisting the Group Managing Director and the Executive Management Team to execute approved corporate strategies.


• Oversight, training and management of the Creative team and co-owners (with Client) and co-creator of the comprehensive Experiential Brand Strategy.


• Development of creative proposal/content for media channel placement.


• Strategic Lead of the Brand Creative Department responsible for growing the company’s Top line via output from the creative department which includes:


• Brand Strategy, Research & Analytics to uncover consumer insight


• Develop winning creative proposal to address brand and consumer issues based on insight.


• Creative designs, branding and merchandising solutions for on-trade and off-trade channels for both trade and consumer.


• Content development and Video production.


• Development of RTM Strategy, Sales & Marketing solutions, Trade Marketing, Direct Engagement, TTL Solutions (ATL & BTL), Owned & Sponsorship contents, and Retail Distribution.

Requirements

• Bachelor’s Degree or equivalent in a related field


• 5 - 8 years of design work experience at an experiential marketing agency, advertising agency or high-profile brand


• Strong portfolio equally showcasing conceptual thinking, visual design, and storytelling


• Advanced understanding of branding, marketing, and advertising


• Excellent communication and presentation skills with demonstrable ability to articulate and persuasively sell creative concepts within agency and directly to clients


• Strategic thinking; ability to craft the brief, contribute in brainstorms, and self-direct


• Ability to work on multiple projects and brands simultaneously


• Ability to think and respond quickly while maintaining attention to detail


• Strong ability to prioritize work and resources


• Expert mastery of all design tools, platforms, and versions of applicable software (Photoshop, Illustrator, etc.)


• Proven problem solving skills at both strategic and tactical levels


• Technical knowledge and awareness, such as the strengths and limitations of HTML, mobile platforms and other emerging technologies


• Working knowledge of motion design and related software (such as After Effects, etc.) preferred


• Working understanding of related digital disciplines such as User Experience, Content Strategy & Creation, Social Media, etc.