• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• City Opebi


• Job Field Media / Advertising / Branding 
  

Key Responsibilities:

• Develop comprehensive marketing and communication strategies aligned with organizational goals and objectives.


• Conduct market research to identify trends, competitor activities, and opportunities for innovation.


• Maintain and strengthen the organization's brand identity through consistent messaging and visual elements.


• Ensure brand guidelines are adhered to in all marketing and communication materials.


• Plan, implement, and evaluate marketing campaigns across various channels.


• Collaborate with creative teams to develop engaging content and visuals for campaigns.


• Oversee the organization's online presence, including website content and social media platforms.


• Utilize digital analytics to measure the success of campaigns and optimize strategies accordingly.


• Build and maintain relationships with media outlets and influencers.


• Develop and distribute press releases and manage media inquiries


• Ensure effective internal communication strategies to keep employees informed and engaged.


• Plan and execute promotional events, product launches, and trade shows.


• Coordinate logistics, manage vendor relationships, and oversee event budgets.


• Develop and manage the marketing and communication budget, ensuring cost-effective strategies are implemented.


• Establish key performance indicators (KPIs) for marketing and communication efforts.


• Regularly analyze and report on the effectiveness of campaigns, making data-driven recommendations.

Qualifications

• 3 years of experience in brand management.


• Track record of creative development for new and unique products


• Excellent written, verbal, and client-facing presentation skills.


• Demonstrated ability to execute results against strategy and meet critical deadlines.


• Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.


• Strong knowledge of advertising fundamentals, including brand development, strategy, and management.


• Experience implementing brand and license guidelines.


• Ability and willingness to travel where and when necessary.


• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.