Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
805
Job Views
97

Job Description



Industry: Industry & Manufacturing

Job Seniority: Director

Job Category: Marketing

Employment Type: Full time


Responsibilities



  • Overseeing marketing department.

  • Evaluating and developing the marketing strategy and marketing plan.

  • Planning, directing, and coordinating marketing efforts.

  • Communicating the marketing plan.

  • Institutionalise a customer service-oriented culture

  • Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company

  • Researching demand for Group products and services.

  • Competitor research.

  • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

  • Identifying potential customers.

  • Developing promotions with advertising managers.

  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

  • Developing and managing advertising campaigns.

  • Building brand awareness and positioning.

  • Supporting sales and lead generation efforts.

  • Coordinating marketing projects from start to finish.

  • Organizing company conferences, trade shows, and major events.

  • Overseeing social media marketing strategy and content marketing.


Desired Skills and Experience



  • Bachelor's Degree in Business, Marketing, Communications, or any related field.

  • MBA is a plus

  • Minimum of 15 years experience in a similar senior position within an international company

  • Experience in marketing and running a large marketing team.

  • Proven marketing campaign experience.

  • Proven experience in Marketing Strategy, Planning, Models and business analysis

  • Effective time management skills and the ability to multitask.

  • Attention to detail.

  • Proven ability to manage budgets.

  • High competence in project and stakeholder management.

  • Excellent interpersonal, written and oral communication skills.


Skills:



  • Brand Management

  • Budgets

  • Customer Relations

  • Marketing Management

  • Process Improvement

  • Sales

  • Marketing Communications

  • Marketing Strategy

  • Emerging Markets

  • Social media

  • Leadership

  • Communication

  • Marketing

  • Team Management

  • FMCG.


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