• Application Deadline: Tue, 30 Apr 2024 00:00:00 GMT
• Position: Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 - 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Objectives: 

Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance Bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness. 

Duties and Responsibilities: 

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviours, and demographic data.


• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products' marketing objectives.


• Identifies the appropriate media channels where each product or service's marketing materials can be cost-effectively delivered to the public.


• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.


• Provide expert direction and insight to marketing staff members throughout each project or campaign.


• Acts as a go-to resource for up-to-date, accurate research and market information.


• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.


• Adjusts marketing plans as needed in response to data tracking efforts.


• Engage with relevant stakeholders i.e. strategy, customer experience management retail banking, operations, and e-channels to co-create an Omni-channels experience.

Job Requirements: 

• First degree in Marketing, Business Administration, and related courses. Additional professional qualifications in marketing, strategy, and business analysis are a plus.


• Minimum of 6 years relevant experience.


• Hands-on sales and marketing knowledge.


• Data analysis, interpretation and reporting.


• Critical and practical knowledge of digital and social media marketing and engagement.


• Proficiency in the use of Microsoft Office programs (Excel & PowerPoint) and other packages.


• Strategic thinking and being proactive.


• Innovativeness.