Route to Market Manager at International Breweries

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
8083
Job Views
101

Job Description



Ref No: 30017542

Loaction: Ilesha, Osun (Head Office)

Job Type: Full time


The Key Purpose



  • The Key Purpose of this role is exists for a Route-To-Market Manager in our Sales Team.

  • The Route-To-Market Manager will spearhead a comprehensive change process that will bring about major improvements to the way we sell, distribute and make available our products to our trade and consumers.


Key Outputs and Responsibilities



  • Conduct EDS surveys where appropriate and necessary to determine real outlet universe.

  • Use suitable extrapolation techniques to estimate outlet universe outside geographies subjected to EDS as well as estimated consumer intensities.

  • Work closely with Tech sales team to assess financial aspects of RTM mappings and determine measured approaches

  • Update the RTM process from a strategic point of view, including relevant market changes & resources limitations.

  • Work closely with distribution & procurement with regards to 3rd party transport tendering process to ensure alignment with RTM objectives

  • Manage and coordinate the smooth implementation of DMS/ SF integration as per agreed project parameters.

  • Ensure that DMS is fully integrated and embedded into working and reporting models and its commercial chain.

  • Ensure ongoing DMS information and insights are used as a tool of RTM management to drive continuous improvement in our RTM capability.

  • Coordinate within the Area to improve the distributor compensation model that will incentivise volume, share growth and delivery performance

  • Understand the cost of distribution by the distributors relative to the margins (split between rural and urban plus geographic size of the territory)

  • Determine optimal margins for Bulk-breakers channel based on geography

  • Update the Sales resourcing design every 2 years


Qualifications & Experience

The occupant of this position should possess:



  • Minimum of a First Degree in either Business Administration or the Humanities

  • Minimum of 2 years FMCG experience.


Key Competencies and Attributes:



  • Excellent management & leadership skills

  • Practical knowledge of market structures and consumer trends in Nigeria

  • Numeracy Skills – ability to work with detailed analysis

  • Process and Project management

  • Ability to persuade and get results through managing diverse group

  • High attention to details


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