• Application Deadline: Mon, 25 Mar 2024 00:00:00 GMT
• Position: Branding Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Benue


• Job Field Media / Advertising / Branding 
  

Job Overview

• The Brand & Marketing Officer will be responsible for delivering Saro Agro-Allied B2C business Objectives. S/he will be expected to create value by Strategic Positioning of the brands in line with the business objective and expected returns of the investment.


• S/he is expected to entrench the brands and build the right perception in the market and minds of the consumers.


• S/he will be responsible for developing and implementing strategic marketing & brand plans for the brands.


• S/he will also champion the generation of insight for new product and innovations within the categories we play.


• S/he will be required to collaborate with key Internal Stakeholders and work with External Regulatory & marketing Agencies in day-to-day operations. S/he will be responsible for developing and co-ordinating the execution of the plans, resource and budget allocation, drive efficiency to help achieve overall objectives.

Key Responsibilities

• Responsible for delivering of the overall marketing objectives of Saro Agro-Allied consumer products.


• Developing marketing & brand plan & ensure its strategic alignment with the business objectives.


• Responsible for identifying target market and their evolving needs, expectations, perceptions, rituals, and behaviours.


• Ensure positioning and communication of the products to the right target audience across multiple channels.


• Monitors the execution of all marketing activities and tracks them to ensure they deliver on all set objectives.


• Ensuring all promotion and advertisement activities translates to Topline and bottom-line deliverables.


• Apply knowledge of Marketing/Category data to set objectives for Brand market share, distribution, pricing and SOV.


• Apply knowledge of consumer data to make decisions and achieve awareness, trial, conversion and loyalty.


• Understand causes behind the variances and implement corrective action.


• Use Internal financial data to propose and implement brand/category profitability improvements.


• Gather insights for the introduction and communication of new products categories to the markets based on target market needs.


• Development of compliant and acceptable product designs with clear point of differentiation/added benefit for increased revenue.


• Launching new products in line with approved commercialization plan to ensure success.


• Executing appropriate growth drivers and obtaining consumers' feedback for all new solutions.


• Conducting marketing research both on existing products and new products from time to time.


• Scan the environment weekly to understand the existing and emerging competitors play, dynamics, vulnerabilities, and opportunity.


• Implementation of plans and strategies based on intelligence gathered from the competitor’s space.


• Implement brand plans by building mental/physical availability, preference, and conversion through diverse consumer touchpoints.


• Implement all tactical plans geared towards upselling, including promotions and branding activations.


• Executing appropriate programmes and obtaining consumers' feedback for all new solutions.


• Ensure registration of all new products & IP with relevant authorities and all approvals obtained before introduction to the market.


• Renewal of registration (NAFDAC, SON/MANCAP, etc) for all existing product licenses to ensure compliance.


• Dealing with all regulatory & IP issues and products complaint from customers and consumers.


• Manage all customer issues towards building a sustainable relationship for growth.


• Collaborate with Processing, QA, Logistics, Warehousing & Accounts to ensure delivery of quality products to customers and handling all customer complaints, where necessary.


• Any other job that may be assigned by the team line manager.

Qualifications

• Bachelor's Degree in a field such as Marketing, or a related discipline.


• Must have 2-4 years experience in brand management.


• Strong analytical skills and attention to detail.


• Excellent communication and interpersonal skills.


• Certification in NIMN / CIM will be an added advantage.

Key Competencies:

• Problem-solving and decision-making abilities.


• New Product Development and Commercialization of Product.


• Knowledge of commodity production processes.


• Ability to work independently and as part of a team.


• Strong organizational and time management skills.