• Application Deadline: Tue, 26 Mar 2024 00:00:00 GMT
• Position: Head of Marketing and Credit


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Banking  , Sales / Marketing / Retail / Business Development 
  

A prospective Tier 2 microfinance bank in Lagos area of Ogun State requires the service of a dynamic result-oriented microfinance banker, with proven record of accomplishment, to serve as its Pioneer Head of Marketing and Credit.

Job Description

• Assess the market size and do market segmentation in order to identify and project sizable market opportunities for the business.


• Propose marketing strategies for growing the business by means of optimizing and strengthening the existing commercial and distribution models.


• Develop the overall marketing strategies & tactics in order to meet business annual objectives in number of customers and sales by product and by channel.


• Develop customer Acquisition strategies to either create primary markets or gain market share of the Microfinance industry.


• Develop strategies to promote greater retention of the banks’ customer base.


• Propose business objectives and develop the corresponding marketing strategies to increase customers share of pocket.


• Develop and implement all tactical marketing initiatives campaigns or social site presence that support as building blocks to boost sales.


• Supervise the External Communications Officer and Internal Communications Officer in their respective roles of implementing all activities of marketing strategies.


• Ensure efficiency and high quality work of the department.


• Ensure that the department maintains up-to-date and accurate records of business performance related to products and marketing projects.


• Prepare and deliver timely reports and updates to the MD / CEO on the progress of the department.


• Set annual performance goals of staff under supervision, guide coach and monitor performance of same, and execute annual performance evaluations and reviews of the department’s staff.


• Supervise the external Communications Officer and Internal Communications Officer in activities pertaining to the bank’s brand and product advertising and other communications.


• Develop all communication / advertising strategies to accompany the brand building program and all tactical marketing initiatives to support sales.


• Propose and develop other emotional benefits to target customers such as the Customer Care philosophy and standards.


• Work in team with all other functional areas (particularly Operations, MIS and Finance) in order to establish the customer service standards.

Requirements & Qualifications

• A bachelor’s degree, or HND in Banking & Finance, Business Administration, Accounting, Marketing or any numerate disciplines and the Social Sciences.


• Professional Qualification in Banking or Accounting will be an added advantage.


• Minimum 4 years’ experience in creating and implementing successful marketing campaigns, interventions and providing advisory on market insights preferably in the bank or other financial institution.


• Experience in Marketing, Communications, Creative Design and Brand Management


• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)


• Solid understanding of market research and data analysis methods


• Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels and proficiency in Information Technology (IT).


• Good understanding of the microfinance business and knowledge of products


• Effective in written and oral communication


• Strong interpersonal skills, people-oriented personality and strong team collaboration