• Application Deadline:
• Position: Brand Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Developing brand strategies to enhance the brand’s visibility and increase market share.


• Developing brand strategies based on client’s brief and objectives.


• Coordinating ideation and brainstorming sessions both for the organisation and for client briefs.


• Developing brand positioning and architecture strategies and documents.


• Developing Go-to-Market strategy documents.


• Conducting market research to generate insights into the organisation’s sector, brand strength and SWOT analysis for better brand        positioning for the brand and clients.


• Carrying out periodic competitive analysis with recommendations to improve the organisation’s brand positioning and market share for the brand and clients.


• Collaborating with other team members: client services, campaign manager, creative team etc to develop robust pitch decks and strategy documents which effectively interpret client’s briefs.


• Present strategies and insights to clients as required.


• Present strategies and insights within the organisation as required.


• Provide periodic trend analysis to the organisation and its clients to showcase news trends in marketing and advertising.


• Coordinate periodic surveys and Focus Group Discussions to gain insights into consumer behaviour and expectations and analyse the feedback for corporate decision-making for both the organisation and its clients.


• Analyse and interpret various data sets to aid corporate decision-making for both the organisation and clients.


• Other ad-hoc activities which may arise during business activities

Requirements

EDUCATION

• First degree in Marketing, Business Management, or any other related social science course.


• Relevant certifications and professional memberships will be an added advantage.

EXPERIENCE

• 3-5 years’ experience in a marketing/advertising agency


• Verifiable evidence of brand strategy competencies


• Sound understanding of advertising strategy


• At least 3 years in brand strategy or management role


• Social Media and digital marketing know-how

CORE COMPETENCIES

• Strong verbal and written communication skills


• Strong data analytics skills


• Ability to forecast based on current trends and insights


• Strong research skills


• Strategic thinking and planning


• Strong presentation skills


• Ability to use MS Suite efficiently (PPT, Excel etc)


• Ability to collaborate well within a team


• Good understanding of social media and digital marketing platforms