Digital Marketer at People Capacity Management

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
81111
Job Views
89

Job Description



Job Responsibilities



  • Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.

  • Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

  • Manage social media accounts, including content planning, scheduling, monitoring, and responding to user interactions.

  • Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement.

  • Plan and execute digital marketing strategies and campaigns, including email marketing, to drive customer acquisition, retention, and conversion.

  • Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates.


Job Specifications



  • Must have 3-4 years of experience in digital marketing with a strong focus on social media content creation and email marketing.

  • Minimum of first degree in a relevant field

  • In-depth knowledge of various social media platforms, their features, and best practices for content creation, audience targeting, and engagement.

  • Proficiency in using social media management tools and analytics platforms to schedule, monitor, analyze, and report on social media performance.

  • Experience with email marketing platforms and tools, including list management, email automation, and A/B testing.

  • Creative thinking and the ability to generate innovative ideas for social media content and digital marketing campaigns.


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