• Application Deadline:
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 0 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

• We are seeking a creative and innovative Digital Marketing Executive to join our team.


• As a Digital Marketing Executive at Lagetronix, you will be an integral part of our marketing team, responsible for driving the online presence of our brand, and contributing to our growth.


• If you are a digital enthusiast with a passion for paid marketing campaigns, this is the role for you!

Key Responsibilities

Market Research:

• Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.


• Help in defining target audiences and refining customer personas.

Content Creation and Marketing:

• Develop compelling and engaging content for ads, social media, and email marketing.


• Collaborate with the content team to align paid campaigns with the overall content strategy.


• Create landing pages and ad-specific content to maximize conversion rates.

Paid Campaign Management:

• Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.


• Monitor campaign performance, budget allocation, and ROI analysis to drive continuous improvements.


• Implement A/B testing strategies to refine ad copy, targeting, and creative elements.

Data Analysis and Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations for improvements.


• Utilize analytical tools to track key performance indicators (KPIs) and measure the impact of campaigns.

Social Media Management:

• Assist in managing our social media accounts, including posting, engagement, and community building.


• Support the creation of a social media content calendar and strategize ways to increase brand visibility.

SEO and SEM Optimization:

• Collaborate with the team to optimize our website’s SEO, ensuring high visibility in search engine results.


• Conduct keyword research and implement SEM strategies to drive organic and paid traffic.

Business Development & Partnerships:

• Identifying new business opportunities, negotiating deals, forming alliances with other companies, and expanding the company’s reach into new markets or customer segments.

Qualifications

• BSc/HND graduate with a Degree in Marketing, Digital Marketing, or a related field.


• 0-5 years work experience.


• Passion for digital marketing


• Strong analytical skills and proficiency in data-driven decision-making.


• Excellent written and verbal communication skills.


• Familiarity with digital marketing and web design tools such as WordPress, Google Ads, Facebook Ads Manager, and email marketing platforms.


• Creative thinking and ability to generate innovative marketing ideas.

Benefits

• A dynamic and collaborative work environment.


• Private Health Insurance


• Pension Plan


• Training & Development


• Hybrid work


• Paid Time Off