• Application Deadline: Mon, 15 Apr 2024 00:00:00 GMT
• Position: Senior Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 8 - 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.


• Lead market research and analysis to identify trends, competitors, and consumer preferences, informing strategic decisions.


• Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring brand consistency and alignment with objectives.


• Manage all aspects of digital marketing, including social media, email campaigns, SEO, SEM, and influencer partnerships.


• Collaborate cross-functionally with sales, product development, and operations teams to ensure marketing efforts support business goals.


• Analyze campaign performance metrics, KPIs, and ROI to optimize marketing initiatives and drive continuous improvement.


• Lead a team of marketing professionals, providing guidance, mentorship, and support to foster growth and achievement of departmental objectives.


• Cultivate and maintain relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.


• Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and competitive advantage.


• Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.


• Represent the brand at industry events, conferences, and trade shows to network, generate leads, and promote brand awareness.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.


• 8-10 years of experience in marketing roles, with at least 5 years in a leadership position.


• Proven track record of developing and implementing successful marketing strategies that drive business results.


• Strong analytical skills and ability to interpret data to make informed decisions.


• Excellent leadership and team management abilities, with a focus on mentorship and talent development.


• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.


• Creative thinker with a passion for innovation and staying ahead of industry trends.


• Experience working in the beauty, fashion, or consumer goods industry is preferred.


• Proficiency in digital marketing tools and platforms.


• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.