• Application Deadline: Mon, 15 Apr 2024 00:00:00 GMT
• Position: Assistant Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Researching and analyzing consumer behavior, market trends and competitor activity.


• Establishing budgets, performance specifications and sales estimates.


• Developing and implementing strategies that resonate with the target market.


• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.


• Building brand awareness and increasing brand value and profitability.


• Increasing product sales and market share.


• Measuring and reporting on campaign performance and assessing KPIs and ROI.


• Collaborating with different teams such as marketing, creative, legal, etc.


• Overseeing the production of advertisements, promotional materials and mail campaigns.


• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• Degree in Business, Marketing or related field.


• Previous experience in developing brand and marketing strategies, especially in FMCG industry


• Good communication skills, both verbal and written.


• Previous experience in managing and leading teams.


• Highly organized and perform well under pressure.


• Budget management skills.


• Strong presentation/pitching, research and analytical skills.