Job Description
Job description
We are seeking a dynamic Head of Marketing who oversees all marketing activities within the organization in developing strategies, setting goals, and ensuring consistent brand messaging across various marketing channels.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness.
Requirements and skills
- Work experience as Head of Marketing or VP Marketing, preferably within our industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- BSc or MSc in Marketing or relevant field