• Application Deadline:
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• The Marketing Managers is responsible for developing, implementing and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.

Job Roles & Responsibilities

• Oversee all marketing campaigns for their company


• Generating new business leads


• Implement strategy


• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones


• Represent the marketing team to cross-functional groups including product management, sales, or customer support


• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns


• Monitor social media campaigns and analyze web traffic from the online community using key performance   indicators (KPIs).


• Find new marketing ideas and outreach opportunities to push brand image and products.


• Participate in social events, corporate events and workshops


• Researching and analyzing market trends and competitors.


• Managing the design and production of promotional materials, such as websites and brochures.


• Preparing and presenting quarterly and annual reports to senior management.


• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.

Day-to-Day Duties

• Manage and coordinate marketing and creative vendors


• Lead market research efforts to uncover the viability of current efforts


• Collaborate with media organizations and advertising agencies


• Brainstorm ideas for new campaigns


• Coordinate with the sales team to produce effective strategies to generate qualified leads


• Monitor current campaigns, meets deadlines and complete necessary tasks


• Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)


• Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.


• Knowledge of Hootsuite or similar programs to manage online postings on different platforms.

Core Requirements

• 4-5 years’ experience in similar role, an Advertising Agency/ FMCG industry (preferred).


• A Degree in Marketing, or related fields.


• Come from a variety of academic backgrounds, including marketing, communication, business, and other fields.

Soft Skills:

• Attention to detail and ability to multitask


• Self-driven and highly motivated


• Ability to work independently and in a team environment


• Be a self-starter, self-motivated and self-directed.


• Proven to be detail oriented and be able to use many various resources.


• Must be able to multi-task and work with numerous projects and tools.


• Excellent organizational skills to work independently and manage projects with many moving parts


• At least two years' experience as a marketing manager.


• Superb leadership, communication, and collaboration abilities. 


• Exceptional analytical and problem-solving skills


• Strong time management and organizational abilities.

Skills Requirements:

• He/She must have exceptional oral and written communication skills and can


• Abillity to develop engaging high-quality content initiatives and ideas to drive and increase engagement.


• People person’ with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.


• Website management, Social media management.


• Copywriting and content management.


• Data analytics.


• PR and corporate communications.