Accountable for implementation of processes including effectiveness and governance
Onsite content operations – supporting the Marketing Activation Manager in formulating extended content briefs
Implement and monitor all communication tools across channels in close alignment with Area
Oversees development of the full marking program and provides thought leadership into connecting each marketing mix element and marketing materials while delivering on time best in class execution
Implement Brand Consumer Programs – Experiential, Promotional and In store retail Marketing
Manages brand program launches and serves as cross-functional point-person across marketing, commercial, and creative design
Leads execution of program according to budget and timelines
Develop and implement the digital marketing strategy in conjunction with the Brand Activations / Concept to Consumer Manager, Business Unit teams and agencies