• Application Deadline: Sun, 21 Apr 2024 00:00:00 GMT
• Position: Web Developer Publisher App & SEO Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field ICT / Computer  , Media / Advertising / Branding 
  

DUTIES & RESPONSIBILITIES

• Develop webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines.


• Perform routine troubleshooting of the website and resolve identified issues.


• Conduct routine test on website content to ensure clear display and fast page loading times.


• Work on Mobile / App / SEO requests to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.


• Advise and implement necessary website security standards.


• Develop reports for relevant stakeholders describing usage rates and engagement levels.


• Resolve reported content issues.


• Resolve all issues identified from Crawling Information tool and fix all broken links.


• Upload and remove digital content on website as required.


• Maintain and manage webmaster software.


• Identify and recommend improvement opportunities for FirstBank’s website.


• Regular site audits and vulnerability checks.


• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries. 


• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.


• Work with agencies to execute and optimize paid search campaigns.


• Support in campaign planning.


• Perform A/B test for landing pages, messaging and multiple user experiences.


• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

JOB REQUIREMENTS

Education 

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline.


• Digital Marketing certification will be an added advantage.

Experience 

• 3-5 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage.


• Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist 


• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.