Marketer at Grand Bezer Nigeria Limited

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
83413
Job Views
109

Job Description



Job Overview



  • The Sales & Marketing Manager will be primarily responsible for executing the sales strategy of the hotel with the ultimate objective of maximizing revenues across all revenue-generating outlets to include bedrooms, meetings and events, and food and beverage.


Key Duties & Responsibilities



  • Devise and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving KPI’s, budgets and revenues.

  • Liaise with the General Manager and Great National Head Office in adopting price strategies across the hotel.

  • Build-on and develop relationships with our current clients.

  • Analyse current markets and identify new markets and potential clients.

  • Tour series contracting.

  • Organise and conduct site inspections and familiarization trips in conjunction with the Hotel team.

  • Manage the number and performance of third party and promotional websites and liaise with providers in ensuring optimisation of the hotel’s online position.

  • Proactively monitor the Hotel’s profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.

  • Liaise with our Digital Team in managing the content of the Hotel’s website.

  • Develop and agree departmental sales plans and communicate them clearly to all parties.

  • Manage all promotional collateral from copyright through to design and print and ensure that it is in line with Great National branding.

  • Ensure in house promotional material is current, effective and supports any new sales and marketing promotions.

  • Where necessary devise adverts for the promotion of the Food & Beverage departments in the local market.

  • Manage the guest database and ensure that client’s details are accurate and UpToDate.

  • Ensure that all client correspondence is tracked and recorded, including quotations and contracts.

  • Represent the hotel at consumer trade fairs, mall promotions and tourism events both at local and national level.

  • Organise on and off-site client entertainment.

  • Maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.

  • Submit weekly Sales & Marketing activity reports to the General Manager and Directors.

  • Lead and develop your Sales & Marketing team by proactively coaching and mentoring team members.

  • Conduct weekly snapshot meetings with your team and up update on activities/sales to date and plans for the weeks ahead.

  • Monitor the progress of your sales team through weekly activity reports

  • Encourage positive working relations with all departments by regular communications and feedback.


Requirements



  • At least 3 years plus experience of a similar role within the hospitality industry

  • Commercially focused, have the ability to analyse market data and be results driven

  • Articulate, confident communicator at all levels both with colleagues and clients.

  • Strong understanding of digital marketing including web analytics metrics and tools.

  • Ambitious, creative and the ability to influence decisions.

  • High level of customer focus and understanding.


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