Job Description
Principal Duties and Responsibilities
- Build, monitor and report (using data-based analytics tools) on the effectiveness of marketing activities including ROI, campaign dashboards. Etc.,
- Collaborate with the sales unit to develop, plan, and launch regular Direct Marketing Campaigns that are cost-effective across all locations of the business to achieve agreed targets.
- Develop strategies to engage target markets, as well as to build out and grow new digital marketing opportunities to reach new audience.
- Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
- Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business.
- Develop and execute the marketing strategy in key cities and countries to project our new positioning/offerings to engage new and existing consumers.
Skill Requirements
- Proven experience as a Marketing Manager preferably in the FMCG industry
- Experience working in a fast-paced environment is an advantage.
- In-depth knowledge of market, advertising and promotion concepts and strategies in the health and wellness segment of the FMCG Industry.
- Ability to formulate convincing proposals to gain stakeholders’ support and commitment.
- Ability to build a new brand from scratch.
- Proven content writing or copywriting experience
- Excellent written and verbal communication skills.
- Excellent interpersonal communication Skills