Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
84476
Job Views
107

Job Description



Job Summary

As a Marketing Specialist, you will be responsible for developing and executing marketing strategies that resonate with our target audience. You will play a key role in shaping the voice of our brand and driving market growth.


Key Responsibilities



  • Develop and implement comprehensive marketing plans to create awareness of the company's products.

  • Conduct market research to identify trends, competitor strategies, and customer preferences.

  • Collaborate with the product development team to align marketing strategies with new product launches.

  • Manage social media platforms, creating engaging content that reflects our brand's values and aesthetics.

  • Organize and oversee promotional events such as product launches, brand partnerships, and influencer collaborations.

  • Analyze the effectiveness of marketing campaigns and adjust strategies accordingly.


Qualifications



  • Bachelor's degree in Marketing, Business Administration, or related field.

  • Minimum of 3 years of marketing experience, preferably in the cosmetics or beauty industry.

  • Strong understanding of marketing principles, brand, product management, and digital marketing.

  • Excellent communication, presentation, and interpersonal skills.

  • Creative thinker with a data-driven approach to problem-solving.

  • Proficient in marketing software and social media platforms.


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