• Application Deadline:
• Position: Social Media Operations Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary

• As a Social Media Operation Manager, you will develop and implement social media tactics for brand awareness improvement, engagement driving, and conversion increment.


• You will manage all social media channels, create tantalising content, analyse performance metrics, and stay abreast of industry trends campaigns optimization.

Job Description

• Develop comprehensive social media tactics in line with overall marketing objectives.


• Identify target audience segments and make content to come across with them.


• Stay on track of emerging trends and best practices in social media marketing.


• Create attracting and delighting content for social media platforms


• Develop a content calendar to ensure consistent posting and messaging.


• Utilize tools and resources to enhance content quality, such as graphic design software, video editing tools, and photography.


• Monitor social media channels for mentions, comments, and messages, and promptly respond to enquiries or concerns.


• Nurture meaningful interactions with followers to build a pipeline of loyalty and community engagement.


• Implement tactics to promote user-generated content and participation in campaigns.


• Plan and execute social media advertising campaigns to achieve lead generation, website traffic, sales.


• Optimize ad targeting, creative elements, and budget allocation to maximize ROI.


• Track campaign performance metrics and generate reports for effectiveness evaluation.


• Utilize analytics tools to track key performance indicators like reach, engagement, and conversion rates.


• Analyse data to gain insights into audience behaviour and preferences, and adjust strategies accordingly.


• Prepare regular reports detailing social media performance and present findings to stakeholders.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.


• 3 - 5 years work experience.


• Proven experience as a Social Media Manager or similar role


• In-depth knowledge of social media platforms, algorithms, and best practices.


• Strong writing, video editing, and communication skills.


• Proficiency in social media management tools and analytics platforms.


• Creative thinking and ability to generate innovative ideas.


• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.


• SEO principles and content marketing strategies is a plus.