• Application Deadline: Fri, 31 May 2024 00:00:00 GMT
• Position: Digital Coordinator


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview

• Digital Coordinator - Responsible for managing various digital platforms, coordinating online marketing campaigns, managing the creation and successful implementation of campaign activities across a wide range of platforms, including email, web, and supporting digital projects within the organization. This role requires strong organizational skills, digital marketing knowledge, and the ability to collaborate with cross-functional teams to achieve strategic objectives

Key Responsibilities

Digital Platform Management:

• Manage and maintain the organization's website, ensuring content is up-to-date, relevant, and optimized for search engines.


• Oversee social media channels, including content creation, scheduling, and engagement to enhance brand visibility and engagement.


• Monitor website and social media analytics to track performance and identify areas for improvement.


• Coordinate with web developers, designers, and content creators to implement website updates and enhancements.

Online Marketing Campaign Coordination:

• Collaborate with marketing team to develop and execute digital marketing campaigns across various channels, including email, social media, and display advertising.


• Create and deploy email marketing campaigns, including segmentation, scheduling, and tracking of results.


• Assist in the creation of digital advertising materials, such as banners, landing pages, and ad copy.

Content Creation and Management:

• Generate engaging content for digital platforms, including short videos, website copy, blog posts, social media updates, and email newsletters.


• Ensure all digital content aligns with brand guidelines and messaging strategies.


• Coordinate with internal stakeholders to gather content requirements and approvals.

Digital Project Support:

• Assist in the planning and execution of digital projects, such as website redesigns, app development, and digital tool implementations.


• Coordinate project timelines, resources, and deliverables to ensure timely completion.


• Provide support for testing, troubleshooting, and user training during project implementation phases.

Data Analysis and Reporting:

• Analyze digital marketing metrics and campaign performance data to generate insights and recommendations for optimization.


• Prepare regular reports on key performance indicators (KPIs) to stakeholders, highlighting successes, challenges, and opportunities for improvement.


• Utilize data-driven insights to inform future digital marketing strategies and tactics

Skills and Knowledge:

Graphic design & Content Creation:

• Excellent typography skills and design expertise, Creative thinking


• Familiarity with graphic design tools (e.g., Adobe Creative Suite).


• Ability to develop engaging content for generating traffic.

Web Management:

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).


• Knowledge of HTML/CSS and basic web development principles

Efficiency & planning:

• Ability to create rules and establish/update procedures.


• Creative and production processes understanding and can-do spirit in order to follow production deadlines

Teamwork & communication skills:

• Ability to respond positively and calmly to shifting priorities, demands and timelines.


• Good verbal and written communications skills. Demonstrated ability to communicate and present layouts to stakeholders.


• Understanding of the creative process and working as a team member in order to develop the best results

Qualifications & Experience

• Bachelor’s Degree in marketing, Communications, or related field.


• 2+ years of experience in digital marketing or related role.


• Proficiency in content management systems (CMS), email marketing platforms, website management and social media management tools.


• Strong understanding of digital marketing principles, including SEO, SEM, email marketing, and social media marketing.


• Excellent written and verbal communication skills.


• Analytical mindset with the ability to interpret data and draw actionable insights.


• Detail-oriented with strong organizational and project management skills.


• Ability to work effectively in a fast-paced, collaborative environment.