Marketing Manager and Product Marketer at Elvaridah

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
84532
Job Views
140

Job Description



JOB RESPONSIBILITIES



  • Develop and implement comprehensive marketing strategies to promote our fintech products and services.

  • Conduct market research to identify opportunities and trends, and to create effective marketing campaigns.

  • Drive customer acquisition and retention through various channels, including digital marketing, content creation, social media, email campaigns, and traditional marketing.

  • Collaborate with the sales and product development teams to ensure alignment with marketing strategies and product launches.

  • Work closely with product team to understand product features and benefits, and effectively communicate them to the audience.

  • Analyze and report on marketing metrics to measure the effectiveness of campaigns and initiatives.

  • Develop and manage marketing budgets to ensure the most efficient use of resources.

  • Allocate resources effectively across various marketing channels to maximize ROI

  • Stay up-to-date with the latest trends and best practices in fintech marketing.


JOB REQUIREMENTS



  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

  • Minimum of 3 years’ experience in marketing, preferably within the fintech industry.

  • Strong understanding of fintech products and services.

  • Demonstrated ability to develop and execute successful marketing strategies.

  • Excellent written and verbal communication skills.

  • Strong analytical skills and data-driven thinking.

  • Ability to work effectively in a fast-paced, dynamic environment.

  • Creative thinker with a passion for innovation.

  • Proficiency in marketing software and tools.


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