• Application Deadline: Mon, 6 May 2024 00:00:00 GMT
• Position: Content Marketer


• Job Type Full Time


• Qualification BA/BSc/HND , OND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Job Summary

• The role holder will oversee the development and implementation of the Company’s digital marketing strategy, and will have the following responsibilities:


• Work with the web developers and designers in the design (and redesign) of the company website, to ensure continuous functionality


• Develop and implement the Company’s content strategy to ensure online objectives are met, using a range of techniques including SEO, PPC, etc.


• Devising strategies to drive online traffic to the company website and social media handles.


• Track, and report on, traffic flow & conversion rates; and recommend improvements to the website


• Develop and manage digital marketing campaigns and budgets


• Develop and manage educational sessions; coordinate webinars and online sessions as required


• Manage online brand and product campaigns to raise brand awareness.


• Work on printed material to ensure offline marketing efforts complement online efforts


• Evaluate customer research, market conditions and competitor data.


• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Education and Experience

• Bachelor’s degree in marketing, Advertising, Communications, or a related discipline


• At least 2 years of experience in digital communications and social media marketing


• If a Bachelor’s degree is in any unrelated discipline, the candidate must have at least 3 years of experience.


• At least 1 year of experience in graphic design

Skills and Competencies

• Strong understanding of current online marketing concepts, strategies, and best practices.


• Experience in e-commerce, SEO, PPC, email marketing, and social media.


• Understanding of various content management systems, as well as the peculiarities of various social media platforms, to customize content as applicable


• Ability to design, and recommend improvements to, graphics


• Strong video editing skills


• Good problem-solving skills


• Excellent verbal and written communication skills


• General proficiency in the use of Microsoft Office tools particularly MS PowerPoint


• Good project management skills