• Application Deadline:
• Position: Go-to- Market Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities:

• Becoming familiar with company products.


• Identifying key features in products that will appeal to customers.


• Working with the marketing department to develop marketing campaigns for each product.


• Researching trending keywords and marketing innovations.


• Planning product launches.


• Studying analytics relating to product campaigns.


• Analyzing marketing strategies to identify new opportunities.


• Developing consumer-based marketing and branding strategies.


• Liaising with management, marketing, sales, and product teams.


• Developing and launching new product lines and identifying new customers.


• Establishing targeted customer and industry partnership networks.


• Monitoring key marketing metrics and developing market segmentation models.


• Integrating user-experience feedback in product updates and innovation.


• Performing competitor analysis toward an increased market share.


• Developing consumer-oriented marketing products and branding strategies.


• Incorporating emerging solutions and technological advancements in new products.

Product Marketing Manager Requirements:

• Bachelor's degree in marketing, business development, or similar.


• 2-4 years of experience as a product marketing manager in a related industry.


• Proficiency in EMM and CRM software, such as Hubspot, sales force, etc.


• Advanced knowledge of consumer behavior sciences and marketing strategies.


• Demonstrable experience in product marketing and innovation.


• Exceptional ability to increase competitiveness and market share.


• Ability to develop strong customer relations and feedback channels.


• Advanced competency in researching market trends and consumer behavior.


• Ability to identify strategic industry partnerships and build effective networks.


• Exceptional interpersonal and communication skills.


• Demonstrable experience in digital marketing implementation on Meta sites and SEM on Google


• Reporting and documentation skills