Brand Manager: Quaker at PepsiCo, Inc.

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
85161
Job Views
106

Job Description



Responsibilities



  • Own the development of strong functionally aligned brand AOP plans

  • Lead the execution of AOP plans to ensure delivery of set KPIs.

  • Manage the artwork development process with design agencies and ensure approval by the relevant internal stakeholders.

  • Engagement with creative agencies in delivering relevant consumer centric marketing campaigns.

  • Supervise BTL agencies ensuring mechanics are aligned and required fast pivots are executed.

  • Lead alignment of marketing activities with distributors and supervise execution ensuring delivery of aligned activity KPIs

  • Support innovation projects through the stage gate process.

  • Landing integrated annual brand plans with the cross functional team.

  • Support the BU and Country in development of PSP, aligned to the category strategy and growth priorities.

  • Effectively managing the brands budget, and ensure compliance with all controls.


Qualifications



  • Marketing/Business Tertiary qualification (degree) as minimum

  • Strong numerical bias.

  • Demonstrable P&L understanding

  • Strong social media and digital communication skills

  • Presentation skills

  • Persuasive skills

  • Negotiation skills

  • Strong Computer skills (literacy)

  • Minimum 5 -7 years of marketing experience within the FMCG industry

  • Experience in Food Industry a must.

  • Experience managing food brands preferrable


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