Job Overview

Location
Lagos, Jigawa
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
85375
Job Views
107

Job Description



Key Responsibilities:



  • Technical and SEO-Driven Writing: Develop high-quality, technical content for blogs, landing pages, and other digital platforms, optimizing all content for SEO to maximize visibility.

  • Email Marketing Campaigns: Craft compelling email content that engages B2B audiences, driving awareness and conversion, using platforms such as Mailchimp or HubSpot.

  • Product and Industry-Specific Copy: Write detailed, informative, and persuasive copy about the client’s products and the septic solutions industry, highlighting unique selling points and technical specifications.

  • Collaboration with Creative Teams: Work alongside designers and marketing professionals to ensure that the text complements visual concepts and that brand messaging is consistent across all media.

  • Content Strategy and Execution: Assist in developing content strategies that align with the company’s marketing goals and deliver on key performance indicators.


What Success Looks Like:



  • Effective Communication: You have successfully translated complex industry information into accessible and engaging content that clearly communicates value to B2B audiences.

  • Increased Engagement and Conversion: Your content strategies and executions have measurably increased web traffic, engagement, and customer conversion rates.

  • Strong Brand Presence: Through your skillful writing, the company’s brand voice has become more distinct and authoritative in the industry, enhancing its reputation and reach.


Qualifications:



  • Proven B2B Copywriting Experience: Demonstrable experience in writing technical and marketing content for a B2B audience, preferably in the environmental or septic solutions sector.

  • SEO Proficiency: Strong understanding of SEO principles and experience in creating content that is optimized for search engines.

  • Email Marketing Skills: Experience with email marketing platforms like Mailchimp or HubSpot, with a track record of successful email content development.

  • Technical Writing Ability: Capability to understand and articulate complex product specifications and industry data.

  • Collaborative Skills: Experience working with creative teams and the ability to incorporate feedback to refine content.

  • Tools and Technology: Familiarity with content management systems and proficiency in using digital tools for content creation and collaboration.


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