• Application Deadline:
• Position: Shopper & Customer Marketing Manager - Derma, CEW


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job ID: 15505

Main Accountabilities

Category Development:

• Translate category strategy road map from marketing into clear growth plans and lead implementation of same.


• Monitor and track category growth indices - Numeric and weighted distribution, share in handlers, market share and develop corrective action plans to drive performance.

Campaign Plans Ownership:

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.


• Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.

POS & POS Communication:

• POS excellence:
  
  
  
  • Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.
  
  
  • Ensuring engaging communication at POS.
  
  
  
  


• Define picture of success by format/channel/country and make sure that same is executed.


• Reduce cost yet improve the quality of POS.


• Vendor Management.

Promotions Planning:

• Planning, Approval and communication.


• PI, PD, PC, & TTC contribution planning.


• Liaising with Supply Chain for promo forecasting and bundling.


• Post Promotion analysis and making sure that corrective measures are taken.

Assortment & Merchandising:

• Assortment management as per country/channel/format with objective of Sales and margin maximization.


• Planogram management- preparation and ensuring execution is done.


• Ensuring successful Implementation of Trax.


• Rolling out uniform Beauty Advisor Program for CEWA.

New Launch Management:

• Define clear and concise GTM strategy.


• Outline distribution, sales and execution plans with SMART targets.


• Sharing new launch performance dashboard with the team.