• Application Deadline: Fri, 31 May 2024 00:00:00 GMT
• Position: National Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• City Oshodi - Isolo


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.


• To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. 


• Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door


• Deploy successful marketing campaigns and own their implementation from ideation to execution


• Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis


• Produce valuable and engaging content for our website and blog that attracts and converts our target groups


• Build strategic relationships and partner with key industry players, agencies and vendors


• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely


• Oversee and approve marketing material, from website banners to hard copy brochures and case studies


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals


• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and Skills

• Demonstrable experience in marketing together with the potential and attitude required to learn


• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Experience in setting up and optimizing Google Ad words campaigns


• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets


• A sense of aesthetics and a love for great copy and witty communication


• Up-to-date with the latest trends and best practices in online marketing and measurement


• B.Sc / M.Sc degree in Marketing or related field