• Application Deadline: Thu, 30 May 2024 00:00:00 GMT
• Position: Marketing Manager / Product Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• City Ikeja


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• This role is an exceptional opportunity for an individual with a proven track record in marketing, particularly within the fintech sector, to make a significant impact. The successful candidate will be responsible for developing and executing innovative marketing strategies to drive brand awareness, customer acquisition, and product engagement.

Responsiblities

• Develop and implement comprehensive marketing strategies to promote our fintech products and services.


• Conduct market research to identify opportunities and trends, and to create effective marketing campaigns.


• Drive customer acquisition and retention through various channels, including digital marketing, content creation, social media, email campaigns, and traditional marketing.


• Collaborate with the sales and product development teams to ensure alignment with marketing strategies and product launches.


• Work closely with product team to understand product features and benefits, and effectively communicate them to the audience.


• Analyze and report on marketing metrics to measure the effectiveness of campaigns and initiatives.


• Develop and manage marketing budgets to ensure the most efficient use of resources.


• Allocate resources effectively across various marketing channels to maximize ROI


• Stay up-to-date with the latest trends and best practices in fintech marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.


• Minimum of 3 years’ experience in marketing, preferably within the fintech industry.


• Strong understanding of fintech products and services.


• Demonstrated ability to develop and execute successful marketing strategies.


• Excellent written and verbal communication skills.


• Strong analytical skills and data-driven thinking.


• Ability to work effectively in a fast-paced, dynamic environment.


• Creative thinker with a passion for innovation.


• Proficiency in marketing software and tools.