• Application Deadline:
• Position: Senior Strategist-Media Planner


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Description

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  Works alongside agency cross-functional teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.

  
  


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  Provide consultation and guidance on various areas of marketing communications (web/digital/social/mobile/TV/Outdoor etc.)

  
  


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  Lead the planning and execution of marketing strategies, campaigns and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, CRM/automation, video and emerging technologies.

  
  


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  Work with account teams to help define scope and recommended approach for marketing and advertisement projects.

  
  


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  Act as the main point of contact to assigned accounts for all assigned client related deliverables.

  
  


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  Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.

  
  


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  Oversees auditing of clients’ existing marketing efforts and develops strategies and tactics for optimization.

  
  


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  Identify key trends and insights to make business decisions.

  
  


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  Ensuring that advertising messages align with client or company objectives

  
  


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  Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders

  
  


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  Researching the current media landscape and keeping up to date with the latest media trends

  
  


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  Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media

  
  


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  Building and maintaining relationships with clients, advertising platforms and media influencers

  
  


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  Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives

  
  


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  Proactively manage relationships with media vendors and social platforms

  
  


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  Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals

  
  


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  Analyze trends and improve media performance based on the client’s KPIs

  
  

Qualifications

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  5+ years of media planning and buying experience with at least one of the following channels: display, programmatic, video, paid social, OTT

  
  


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  Google Ads or Analytics, IAB, Facebook, and other media certification a plus

  
  


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  Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, etc.

  
  


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  Superior communication skills, both internal and client facing.

  
  


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  Strong quantitative and qualitative analytical skills.

  
  


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  Ability to work effectively with a variety of internal teams.

  
  


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  Effective time management as well as strong organization skills and attention to detail.

  
  


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  Ability to monitor and adhere to budgets and schedules.

  
  


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  Strong interest in technology and digital marketing.

  
  


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  In-depth understanding of agency processes.

  
  


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  Exceptional analytics, project management skills, writing and organizational skills

  
  


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  Ability to work in a fast-paced environment

  
  


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  Proficiency with Microsoft Office, especially Excel

  
  


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  Demonstrate Working Knowledge and Expertise

  
  


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  Excellent interpersonal skills

  
  

Additional Information

Deadline for submission is Febraury 21,2022. Interviews are on a rolling basis to this date. Only shortlisted candidates will be contacted.