• Application Deadline: Mon, 27 May 2024 00:00:00 GMT
• Position: Brand and Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Main Objective of the Job

• To assist the Brands & Marketing Head in the execution of long term, implementing a comprehensive brand strategy that aligns with the company's overall objectives.


• To assist drive the achievement of sales awareness targets by implementing campaigns and strategies that will lead to the increase of business growth in Gatimo Apparel

Responsibilities / Deliverables / Outcome

• Implementing a comprehensive brand strategy that aligns with the company's overall objectives


• Conducting market research to understand consumer preferences, market trends, and competitors' strategies to inform branding and marketing efforts.


• Overseeing the creation of compelling content that engages the target audience and communicates the brand's message effectively.


• Develop and monitor marketing campaigns as it relates to Gatimo apparel, and developing ways to improve those campaigns


• Submit ideas for experiential marketing programs designed to enhance and grow the brand and help meet business target.


• Work closely with Head brands and marketing to deliver on marketing strategies.


• Monitor the delivery and execution of marketing promotional items across all stores


• Assist the Team Lead to organize promotional events for products and encourage brand uniformity across marketing initiatives


• Any other duties/tasks as may be assigned by the Team Lead

Management Report:

• Brands & Marketing Store Visit Report.


• Start, middle and end of the campaign report for in store activities.

Key Performance Indicators

• Customer satisfaction


• Brand satisfaction


• Productivity


• Lead generation


• Creativity.

Qualifications and Experience

• First Degree in Marketing, Communications or a related


• Minimum of 2 years experience in the same or similar role


• Experience in Manufacturing or B2B Business will be an added advantage.

Required Skills and Competencies:

• Ability to understand buyers’ needs


• Proficiency in power point and other Microsoft tools.


• Knowledgeable about sales process


• Critical thinking and problem-solving skills


• Creativity and writing skills


• Good teamwork skills


• Communication skills and networking


• Good organization and planning skill.