• Application Deadline: Tue, 28 May 2024 00:00:00 GMT
• Position: Strategic Manager of Events


• Job Type Full Time


• Qualification MBA/MSc/MA


• Experience


• Location Lagos


• Job Field Project Management 
  

Job Summary

• The Strategic Manager of Events is responsible for developing and implementing the overall strategic vision and direction for an organization's event portfolio.


• This includes analyzing market trends, identifying new event opportunities, and aligning event initiatives with the organization's broader business objectives.


• The Strategic Manager of Events provides strategic leadership to the events team, collaborates with cross-functional stakeholders, and ensures the successful delivery of high-impact, revenue-generating events.

Key Responsibilities

• Develop and regularly update the organization's event strategy, ensuring it aligns with the overall business plan and brand objectives


• Conduct in-depth market and competitive research to identify emerging event trends, understand customer needs, and inform the development of new event concepts


• Lead the ideation and creation of innovative, impactful event experiences that drive engagement, revenue, and brand awareness


• Oversee the planning and execution of the organization's event portfolio, including conferences, trade shows, corporate functions, and other initiatives


• Collaborate with the events team, sales, marketing, and other stakeholders to align event activities with broader marketing and business strategies


• Analyze event data and metrics to assess the performance and return on investment of the organization's event initiatives


• Identify opportunities for improvement, streamlining, and scaling event operations to enhance efficiency and profitability


• Develop and manage event budgets, ensuring financial targets are met or exceeded


• Establish and maintain relationships with key industry partners, vendors, and venues to secure strategic event opportunities


• Provide strategic guidance and mentorship to the events team, fostering their professional development and promoting a culture of continuous improvement


• Represent the organization at industry events, conferences, and networking functions to build brand visibility and thought leadership

Required Qualifications

• Bachelor's Degree in Event Management, Marketing, Business Administration, or a related field


• 8-10 years of progressive experience in event management and strategic planning


• Proven track record of developing and executing successful, high-impact event strategies that drive measurable results


• Excellent project management, budgeting, and financial management skills


• Strong analytical and data-driven decision-making capabilities


• Exceptional communication, presentation, and stakeholder management skills


• Thorough understanding of event industry trends, best practices, and emerging technologies


• Ability to think strategically, identify new opportunities, and align event initiatives with broader business goals


• Demonstrated leadership skills and the ability to inspire and motivate a team of events professionals

Preferred Qualifications:

• Master's Degree in Event Management, Marketing, or a related field


• Industry-recognized certifications will be a added advantage


• Experience in a specific event sector (e.g., corporate, nonprofit, association, etc.)


• Familiarity with event marketing and promotion strategies, including digital and social media


• A strong network of industry connections and partnerships.