• Application Deadline: Fri, 10 May 2024 00:00:00 GMT
• Position: Content Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Oyo


• Job Field Media / Advertising / Branding 
  

Job Overview

• We are looking for a talented Content Strategist to develop and execute content strategies that align with our brand objectives and resonate with our target audience. The ideal candidate will be responsible for analyzing market trends, understanding audience needs, and leveraging data insights to inform content creation and distribution across various channels. This role requires a combination of strategic thinking, creative ideation, and analytical skills to drive meaningful results and achieve our business goals.

Key Responsibilities

• Develop and execute comprehensive content strategies that align with our brand identity, target audience, and business objectives.


• Conduct thorough research and analysis of market trends, competitor activities, and audience preferences to identify content opportunities and gaps.


• Collaborate with cross-functional teams, including marketing, design, and product, to develop content plans and editorial calendars that support key initiatives and campaigns.


• Create engaging and impactful content across multiple channels, including blog posts, articles, social media posts, videos, infographics, and more.


• Optimize content for search engines (SEO) and social media platforms to maximize visibility, reach, and engagement.


• Monitor and analyze content performance metrics, such as website traffic, engagement metrics, and conversion rates, to assess effectiveness and iterate on strategies accordingly.


• Stay updated on industry best practices, emerging trends, and technological advancements in content marketing and digital media to inform strategy development and execution.


• Champion content quality and consistency, ensuring adherence to brand guidelines, voice, and tone across all communications.


• Collaborate with external partners, influencers, and content creators to amplify reach and extend our brand presence.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field


• Proven experience in content strategy, digital marketing, or related roles


• Strong understanding of content marketing principles, including audience segmentation, journey mapping, and content lifecycle management.


• Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages that resonate with diverse audiences.


• Proficiency in content management systems (CMS), social media management tools, and analytics platforms.


• Creative thinker with the ability to generate innovative ideas and concepts for content that drive engagement and inspire action.


• Analytical mindset, with the ability to interpret data insights and translate them into actionable recommendations and strategies.


• Strong project management skills, with the ability to prioritize tasks, manage deadlines, and collaborate effectively with cross-functional teams.


• Passion for storytelling, creativity, and continuous learning in the ever-evolving landscape of content marketing and digital media.

Benefits

• N64,000 per month.


• Competitive salary package with opportunities for performance-based incentives.


• Comprehensive benefits package, including health insurance, retirement plans, and wellness programs.


• Flexible work arrangements and opportunities for remote work.


• Professional development opportunities and ongoing training programs to enhance skills and knowledge.


• Dynamic and collaborative work environment with opportunities for career advancement and growth.