The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
Job Responsibilities
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization's website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Job Requirements
Degree in Marketing or any relevant field
Proven working experience in digital marketing
Up-to-date with the latest trends and best practices in online marketing and measurement.
Demonstrable experience leading to and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).