• Application Deadline:
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 8 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Role Purpose

• The Marketing Manager will be responsible for developing and executing strategic marketing plans to drive brand awareness and maximize sales of our pharmaceutical products.


• The position will collaborate with cross-functional teams, including sales to ensure effective implementation of marketing strategies.


• This role requires a deep understanding of the pharmaceutical industry, excellent communication skills, and a proven track record of successful marketing campaigns.

Key Responsibilities

• Develop strategies and tactics to boost the company’s reputation and drive qualified traffic.


• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)


• Evaluate and optimize marketing and pricing strategies


• Keep informed of marketing strategies and trends, analyze market trends and prepare forecasts


• Coordinate marketing strategies with the sales, financial and production department


• To maintain and improve product knowledge of the sales team and sales managers and to continually update knowledge on the product, competitors and therapeutic area


• Maintain relationships with important clients by making regular visits, understanding their needs and anticipating new marketing opportunities


• Monitor competition (acquisitions, pricing changes and new products and features).


• Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence tools to identify purchase patterns, sales performance and market dynamics


• Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence


• Oversee branding, advertising and promotional campaigns


• Generate new business leads


• Prepare and present monthly, quarterly and annual reports to senior management


• Brainstorm market penetration ideas with senior management


• Promote our brands at conferences and major industry-related events.

Qualifications

• B.Pharm or B.Sc. in Life Sciences or related courses; (MBA is an added advantage)


• Minimum of eight (8) years of experience in marketing roles within the pharmaceutical, manufacturing or healthcare industry


• Proven track record of developing and implementing successful marketing strategies and campaigns


• In-depth knowledge of the pharmaceutical industry, including regulatory guidelines, market dynamics, and competitive landscape


• Strong analytical and problem-solving skills, with the ability to interpret data and market research to make informed decisions


• Excellent written and verbal communication skills, with the ability to effectively present and communicate complex concepts


• Strong leadership and team management skills, with the ability to inspire and motivate a team towards achieving common goals


• Proficiency in marketing software and tools, as well as digital marketing platforms


• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously


• Strong attention to detail, organizational skills, and the ability to meet tight deadlines