• Application Deadline: Sat, 25 May 2024 00:00:00 GMT
• Position: Content Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦200,000 - ₦300,000/month
  

Job Duties

• Owning the execution of an editorial calendar incorporating engaging content that brings clients and referrals


• Performing exhaustive research to gain in-depth knowledge of all customer personas


• Performing extensive research and analysis on consumer thoughts and trends


• Creating specifications and content appropriate for the brand’s target audience


• Ideation and creation of social media content across all platforms (Instagram, Facebook, YouTube, Twitter/Threads, LinkedIn)


• Execute and optimize email campaigns and flows


• Creating advert and marketing materials and oversee it production


• Creating advertorial material for print, billboards, lamp post, electronic board etc


• Planning and executing content production with the CEO and other executives at the firm


• Collaborating with content management teams, creative teams, and writers to implement the strategy


• Assisting with Public Relations initiatives as they come up


• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed


• Developing editorial strategy, so content is consistent across all delivery platforms


• Conducting periodic content audits


• Tracking and calculating content ROI


• Ensuring that content strategy meets business objectives


• Strategizing and improving content delivery and promotion


• Analysing content marketing strategy to evaluate whether it's working or not.

Qualifications and Experience:

• B.Sc Mass Communication or any related field


• 4 years of experience creating and executing a content calendar


• Proven ability to drive growth and engagement on social media


• Ability to provide examples of prior content creation, from ideation to execution


• Data-driven with solid understanding of key content metrics


• Ability to capture a brand voice; values and implement across all forms of content


• Strong research and proof-reading skills


• Knack for conceptualizing new content through the repurposing of existing video, written content


• Superior organizational skills.


• Excellent copywriting skills


• Content monetization skills


• Strong team-building skills


• Strong attention to detail


• Strong Leadership qualities