Your daily responsibilities include writing, editing, and proofreading blog posts, technical content, web content, and newsletters and making sure they’re in accordance with the latest SEO principles.
You will be in charge of planning the layout of our content, which is why you need to have a working knowledge of HyperText Markup Language (HTML) and content management systems (CMS) like WordPress or Joomla. Additional tasks may include developing content strategies in accordance with current trends and creating graphics and choosing photos that will be included in the content.
We’re looking for candidates with exceptional analytical skills who will be able to evaluate the performance of published content and identify areas of improvement.
Responsibilities
Pitch content ideas for our website, landing page, blog, webinars, social media platforms, and newsletters to the Marketing and Communication Manager
Collaborate with the marketing team, Graphic Designers, and Front End Developers to brainstorm and develop creative content ideas
Create unique, user-friendly, and informative content while adhering to the best SEO practices
Edit and update the existing content when necessary
Create graphics, choose photos for the content, and work on web page layout
Check the quality and accuracy of content prior to publication
Publish and promote content on numerous social media outlets
Analyze the performance of content based on multiple KPIs, such as unique pageviews, conversion rates, and the average time on page
Identify content setbacks and effectiveness, and determine the best content strategy moving forward
Requirements
Bachelor’s degree in English, Marketing, Communication, or a relevant field
Working experience in content writing or editing, graphic design, or a similar field
Excellent verbal and written communication skills
Good grasp of SEO and HTML
Working knowledge of content management software, such as WordPress and Joomla
Mastery of graphic design software, such as Adobe Photoshop and Adobe Dreamweaver
A keen eye for detail, ability to multitask, and strong analytical skills