Product Marketing Manager(Technical) at Pharmarun

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
87251
Job Views
66

Job Description



Duties and Responsibilities


As a Product Marketing Manager at Pharmarun, your main duties will include:



  • Develop and execute marketing campaigns for each product, using a combination of online and offline marketing channels.

  • Identify key features in products that will appeal to customers and work with the product team to prioritize these features in the product roadmap.

  • Analyze product performance and present weekly reports to the team, using data to identify areas for improvement and opportunities for growth.

  • Collaborate with the marketing department to develop messaging and positioning for each product, based on customer insights and market trends.

  • Conduct market research to uncover customer and market insights that influence the product roadmap.

  • Develop consumer-based marketing and branding strategies, as well as analyzing existing marketing strategies to identify new opportunities for growth.

  • Work with team to create marketing literature for company brochures and press releases to ensure consistency in messaging and branding.

  • Establish targeted customer and industry partnership networks to expand our reach and brand awareness.


Qualifications



  • Bachelor's degree or equivalent experience in related area

  • 4+ years' of product marketing experience

  • Strong verbal, written, and presentation skills


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