• Application Deadline: Fri, 24 May 2024 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦150,000 - ₦200,000/month
  

Responsibilities

• Develop comprehensive digital marketing strategies tailored to each client's objectives, leveraging various digital channels and setting measurable KPIs.


• Collaborate with our creative team to craft engaging content for social media, web, and email campaigns.


• Manage and optimize PPC campaigns across platforms such as Google, Facebook, Twitter, and LinkedIn to maximize ROI.


• Conduct thorough keyword research and on-page optimization to enhance website visibility and drive organic traffic.


• Implement multivariate and A/B tests to optimize the online user experience and drive continuous improvement.


• Analyze campaign performance data, generate insights, and provide data-driven recommendations to clients.


• Stay abreast of industry trends and competitive landscape through market research and analysis. 


• Monitor campaign performance, analyze data, and provide data-driven recommendations for optimization.


• Conduct market research and competitive analysis to identify industry trends and growth opportunities.

Requirements and skills  

• Bachelor’s Degree in Marketing, Communications, or a related field.


• Proven experience as a Digital Marketing Executive or similar role.


• Proficiency in B2C social media marketing, Google AdWords, email campaigns, and SEO/SEM.


• Working knowledge of ad tools such as Google Ads, SEMrush, Mailchimp, etc.


• Strong creative writing skills and the ability to craft compelling content.


• Analytical mindset with the ability to interpret data and generate actionable insights.


• Excellent communication and interpersonal skills.


• Strong organizational skills and ability to manage multiple projects simultaneously.


• Leadership qualities and ability to collaborate effectively within a team.