• Application Deadline:
• Position: Brand Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary

• The Brand Marketing Manager will support the company's revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines.


• The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team.

Job Description

• Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets


• Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives


• Responsible for implementing promotional activities to penetrate each targeted or operating market


• Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives


• Report progress on activities and outcomes to HOM


• Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly.


• Identify new business and channel opportunities as well as customer needs across markets to ensure growth


• Measure and report performance of all assigned marketing campaigns, and assess ROI


• Work in close collaboration with other departments to exploit earned and owned media to deliver business targets


• Responsible for NPI and product positioning across key commercial areas within the business


• Building, managing, and leveraging relationships with media partners, OEM’s and vendors