• Application Deadline: Fri, 31 May 2024 00:00:00 GMT
• Position: Brand Communication Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Writing high quality notes / articles in various digital and print media


• Plan and execute PR and marketing campaigns for admissions and entrance examinations


• Identify opportunities for marketing / PR that can lead to the primary objective of increasing student population


• Carrying out SEO analysis for the written notes/articles


• Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings


• Identifying PR opportunities for radio and TV stations


• Identifying new markets and engaging key stakeholders in the location


• Managing and improving an affiliate scheme/sales referral program for the school


• Identifying and engaging brands for events sponsorship.


• Generate a content calendar for digital and print media


• Generating testimonials from parents, students and alumni


• Offline review of target markets segments and activities within the organisation for PR worthy events


• Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)


• Generation of content and clever writing for the school’s blog


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.

Requirements

• B.Sc. Degree in Marketing or a related Social Science field


• Proven working experience in digital marketing


• Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage


• Proven working experience in relationship management and PR


• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns


• Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google AdWords campaigns


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• The candidate should have a strong grasp of current marketing tools and strategies


• Must be able to lead integrated PR campaigns from concept to execution


• Creative and passionate about digital marketing.