Host at least four webinars per quarter, with a target attendee satisfaction rate of 85%.
Content Creation
Publish a minimum of two blog posts and one tutorial or case study per month, specifically for accountants.
Achieve an average reader engagement time of over three minutes per article and a 15% increase in tutorial or case study viewership quarterly.
Feedback and Innovation
Conduct monthly surveys or feedback sessions with accountants, aiming for a response rate of at least 30%.
Implement at least two major product enhancements or new features per year based on accountant feedback.
Educational Initiatives
Organize and conduct at least one educational session or workshop for accountants each quarter with a target attendance of 50+ participants per session.
Achieve a post-session feedback score of 4.5/5 or higher.
Required Qualifications
Degree in Accounting, Finance, or related field.
Chartered Accountant (ICAN)
Proven experience in the accounting industry with a deep understanding of accountants' needs and challenges.
Excellent communication and interpersonal skills, with an ability to engage effectively with a professional audience.
Experience in creating specialized content for the accounting sector.
Preferred Qualifications
Experience in a community engagement or customer-facing role within the accounting sector.
Familiarity with digital marketing strategies and social media engagement.
Practical knowledge of Flex Finance’s platform and services.