• Application Deadline: Sat, 1 Jun 2024 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Overview

• We are looking for a highly skilled Digital Marketer with strong content creation and graphic design abilities.


• The ideal candidate will have a talent for designing compelling content, developing effective marketing strategies, and analyzing performance metrics to optimize campaigns.


• This role is crucial in enhancing our online presence and achieving our business goals.

Key Responsibilities

• Strategy Development: Develop and implement digital marketing strategies to meet business objectives.


• Content Creation: Design and create engaging content for websites, blogs, social media, email campaigns, and other digital channels.


• Graphic Design: Produce highquality graphics and visual content that align with the brand’s aesthetic and marketing goals.


• Social Media Management: Manage and grow the company’s social media presence. Create, schedule, and monitor posts across various platforms.


• SEO and SEM: Optimize content for search engines and manage payperclick (PPC) advertising campaigns to drive traffic and conversions.


• Email Marketing: Develop and execute email marketing campaigns, including newsletters and promotional emails. Manage subscriber lists and analyze campaign performance.


• Analytics and Reporting: Track and analyze digital marketing metrics using tools like Google Analytics. Generate reports and provide insights for campaign optimization.


• Customer Engagement: Develop strategies to engage and retain customers, improving customer experience and loyalty through personalized marketing.


• Marketing Automation: Implement and manage marketing automation tools to streamline processes and enhance efficiency.


• Collaboration: Work closely with other departments, including sales and product development, to align marketing strategies with overall business goals.


• Market Research: Conduct market research to identify trends, opportunities, and the competitive landscape. Use insights to inform marketing strategies.


• Brand Management: Ensure consistency in the company’s brand voice and messaging across all digital channels. Maintain and enhance the brand’s online reputation.


• Budget Management: Manage the digital marketing budget, allocating resources efficiently and monitoring spending to ensure costeffectiveness.

Qualifications

• Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field is preferred.


• Minimum of 3 years of experience as a Digital Marketer or in a similar role, with a strong portfolio showcasing content creation and graphic design skills.


• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).


• Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, and marketing automation.


• Excellent analytical skills and experience with tools like Google Analytics.


• Creative thinker with the ability to design visually appealing and engaging content.


• Strong communication and interpersonal skills.


• Ability to manage multiple projects and meet deadlines in a fastpaced environment.


• Experience with marketing automation tools and CRM systems is a plus.