• Application Deadline: Fri, 14 Jun 2024 00:00:00 GMT
• Position: Senior Business Development Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 - 15 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

We are currently recruiting for an experienced Business Development Manager for a business that provides technology services to the oil and gas industry. 

Responsibilities:

• Provide leadership and guidance to the Business Development division and foster a culture of collaboration, accountability, and continuous improvement


• Manage team performance for the achievement of the company’s commercial goals and objectives.


• Develop, implement and manage strategies for the branding, marketing, and advertising of the company’s services


• Manage both digital and non-digital marketing sections of the company’s business


• Manage the company’s social media channels and drive engagement levels on said media


• Develop and implement innovative marketing campaigns for publication on digital platforms (social media, website etc.)


• Use Search Engine Optimisation to identify and utilise successful digital marketing methods


• Evaluate the company’s target clients to identify the social media channels that would provide the best opportunities for customer engagement


• Monitor data analytics to keep management aware of the company's progress in improving digital marketing


• Conduct extensive market research to identify trends and effective marketing strategies


• Prepare and manage monthly, quarterly, and annual budgets for the Business Development division


• Ensure the consistency and strength of the company’s brand message across all marketing channels and efforts.


• Identify and pursue new business sector opportunities within the oil and gas industry by sourcing potential leads, relevant Requests for Proposals (RFPs), and tenders.


• Lead the negotiation and closing of complex sales deals, ensuring alignment with company objectives and financial targets.


• Stay abreast of industry trends, competitive landscape, and emerging technologies in marketing and advertising to identify opportunities for innovation and differentiation.


• Generate accurate and valuable reports and trend analysis for the senior management and the board of directors


• Report the company’s sales and growth performance to the senior management and the board of directors


• Develop and maintain strong relationships with existing clients, serving as a trusted advisor and strategic partner to drive customer satisfaction and retention.


• Analyse market data, sales performance metrics, and customer feedback to identify improvement areas and optimise business development strategies.

Requirements:

• A bachelor’s degree in marketing, media, communications, or any related field


• Minimum of 10 -15 years’ experience in marketing, advertising, and lead generation


• Proven record of success in business development roles within the Oil and Gas industry


• Exceptional understanding of brand development and marketing and advertising


• Strong networking abilities and existing relationships within the Oil and Gas community


• Excellent leadership, supervisory and people management skills


• Working knowledge of Microsoft Office suite


• Excellent analytical and quantitative skills, with very strong understanding of web analytics, and marketing analytics


• Proven, hands-on experience deploying, managing, and optimising ad campaigns


• A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI


• Creativity and commercial awareness


• Excellent written, verbal, and visual communication skills


• Strategic thinking and problem-solving skills, with the ability to develop innovative solutions to meet client needs


• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.