Technical Marketing Manager at Merit Telecoms

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
89220
Job Views
72

Job Description



Job Details



  • Lead new business development initiatives creating effective routes to market and exceed revenue targets

  • Overseeing the success of various marketing initiatives

  • Define metrics to measure the success of  marketing campaigns and carry out competitive intelligence gathering sales and marketing strategy analysis

  • Working in partnership with the innovative team, develop innovative briefs and guide innovative direction to meet objectives for all advertising and public- facing communications.

  • Acquiring of new high value telecoms partners and private sectors through strategic marketing and sales plans

  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Maintain accurate reporting and forecasting, continuously analyse marketing strategies and implement feedback mechanism to optimize performance

  • Establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

  • Gather clients and market insights to inform outreach strategies, increase clients’ engagement, and generate more qualified leads

  • Identify effectiveness and impact of current marketing initiatives with tracking, analysis, and optimize accordingly.

  • Maintain an organized CRM database based on telecommunication initiatives

  • Plan and coordinate marketing events such as virtual and on-premise tradeshows

  • Present ideas and final deliverables to internal and external teams, and communicate with management team about marketing programs, strategies, and budgets.


SKILLS: 



  • Relevant experience in Telecoms industry is required as Technical Marketing Manager, Key Account Manager or Commercial Manager


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