Lead new business development initiatives creating effective routes to market and exceed revenue targets
Overseeing the success of various marketing initiatives
Define metrics to measure the success of marketing campaigns and carry out competitive intelligence gathering sales and marketing strategy analysis
Working in partnership with the innovative team, develop innovative briefs and guide innovative direction to meet objectives for all advertising and public- facing communications.
Acquiring of new high value telecoms partners and private sectors through strategic marketing and sales plans
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Maintain accurate reporting and forecasting, continuously analyse marketing strategies and implement feedback mechanism to optimize performance
Establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather clients and market insights to inform outreach strategies, increase clients’ engagement, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking, analysis, and optimize accordingly.
Maintain an organized CRM database based on telecommunication initiatives
Plan and coordinate marketing events such as virtual and on-premise tradeshows
Present ideas and final deliverables to internal and external teams, and communicate with management team about marketing programs, strategies, and budgets.
SKILLS:
Relevant experience in Telecoms industry is required as Technical Marketing Manager, Key Account Manager or Commercial Manager