Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
89241
Job Views
72

Job Description



KEY RESPONSIBILITIES


Campaign Management:



  • Develop and implement OOH advertising strategies to support marketing objectives.

  • Coordinate with external vendors and media partners to ensure timely execution of campaigns.

  • Monitor and evaluate the effectiveness of OOH campaigns, making adjustments as needed to maximize impact.


Budget Management:



  • Manage the OOH advertising budget, ensuring efficient allocation of resources.

  • Track expenditures and provide regular financial reports to the Marketing Manager.


Site Selection and Negotiation:



  • Identify and secure optimal locations for OOH advertising.

  • Negotiate contracts and rates with media owners and vendors to achieve the best possible value.


Compliance and Quality Assurance:



  • Ensure all OOH advertisements comply with regulatory standards and company guidelines.

  • Conduct regular site visits to verify the quality and accuracy of installations.


Collaboration and Communication:



  • Work closely with the marketing team to align OOH campaigns with overall marketing strategies.

  • Coordinate with the creative team to develop compelling advertising materials.


REQUIREMENTS AND SKILLS



  • Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.

  • Minimum of 3-5 years of experience in OOH advertising, media planning, or a similar role within the retail industry.

  • Excellent negotiation and contract management skills.

  • Strong project management skills with the ability to manage multiple campaigns simultaneously.

  • Proficiency in marketing analytics tools and MS Office Suite (Word, Excel, PowerPoint).

  • Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.

  • High attention to detail to ensure accuracy and quality in all deliverables.

  • Ability to build and maintain effective relationships with internal and external stakeholders.

  • Ability to think creatively and develop innovative advertising solutions.


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