• Application Deadline:
• Position: Trade Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Context/Scope:

A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.

Key Accountabilities:

• Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"


• Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance


• Contribute consumer insights to inform the market and regional view


• Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).


• Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact


• Evaluate trade spend ROI


• Manage and ensure the deployment, installation, compliance and maintenance of  merchandising and point of sale materials in assigned Region(s)

Measurement/Performance Indicators

• Brilliant execution of all activation activities and in line with agreed objectives


• Effective POP deployment


• Target vs. Actual performance (KPIs)


• Availability of pre and post evaluation of all activation activities.

Internal & External Relationships:

• Activation and Merchandising Manager


• RSM, ASMs, and Marketing team


• Activation Agencies/vendors


• PZ Marketing & Sales network

Qualification, Knowledge, Skills & Experience Needed:

Qualifications:

• First Degree in any discipline


• Computer literacy (MS Word, Excel, PowerPoint)

Experiences: (What experience brings success to this role)

• Minimum of 3 years commercial experience in marketing or sales


• Demonstrable record of success in a customer or field sales management role


• Understands customers and the selling process

Knowledge: (What does the person need to know)

• Good knowledge of business objectives and priorities.


• Knowledge of Shopper, channel and category trends