Head of Growth/Marketing at Glovo

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
90259
Job Views
74

Job Description



YOUR MISSION


We are looking for a seasoned head of marketing who can help grow the Glovo brand while formulating and executing new strategies to acquire new customers in Nigeria. This person must be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial fast-paced environment.


THE JOURNEY



  • Define Glovo’s Marketing strategy for Nigeria cluster together with the Regional Marketing Director  

  • Lead the execution of the marketing plans and track performance on the agreed growth goals

  • Understand the local media landscape and define the right mix of digital / non-digital investment to maximize user base growth within the agreed CAC targets

  • Define promotional, pricing, and point-of-sale strategy

  • Manage the cluster marketing budget


WHAT YOU WILL BRING TO THE RIDE



  • Minimum of 5  years of Marketing experience in a similar role at a leading FMCG blue chip company or fast-growing tech company

  • Highly analytical and comfortable dealing with high-growth and complex business challenges

  • Proven track record of delivering business growth, experience defining investment strategy, and executing integrated marketing campaigns across digital and non-digital channels

  • Strong consumer understanding skills

  • Have a deep understanding of paid, owned, and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs

  • Deep understanding of digital marketing and TV 

  • Proficient in English


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