• Application Deadline:
• Position: Digital Marketing Specialist - PPC


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Role Overview

• We are seeking a strategic and experienced Digital Marketing Specialist to lead our paid advertising efforts.


• You will manage PPC campaigns, craft engaging ad copy, analyze campaign data, and collaborate with the marketing team to achieve pan-African goals.

Responsibilities

• Campaign Strategy and Planning: Develop and implement PPC strategies, define goals, budgets, and timelines.


• Keyword Research: Identify high-performing keywords and refine lists based on performance.


• Ad Creation and Optimization: Create and A/B test ad copy and display ads for effectiveness.


• Bid Management: Set and adjust bids to maximize ROI within budget constraints.


• Landing Page Optimization: Optimize landing pages for conversions and conduct A/B testing.


• Campaign Monitoring and Analysis: Monitor performance and adjust based on metrics like CTR, CPC, CPA, and ROI.


• Reporting and Insights: Generate performance reports and provide data-driven recommendations.


• Audience Targeting: Define and refine audience segments using demographic and behavioral data.


• Staying Updated with Industry Trends: Stay informed on PPC trends, tools, and best practices.


• Collaboration with Other Teams: Work with SEO, content, and marketing teams to align PPC with overall strategies.

Qualifications

• 5+ years managing complex PPC campaigns (Google Ads, Microsoft Ads, etc.).


• Proven success in managing large budgets and achieving significant ROI.


• Deep understanding of the African market and online advertising trends.


• Strong analytical skills and experience with attribution modelling.


• Excellent communication and project management skills.