Digital Marketing SEO Specialist at WorkPay

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
90379
Job Views
65

Job Description



Role Overview



  • We are seeking an accomplished SEO Specialist to scale our digital marketing efforts and drive global brand awareness.

  • This role involves developing and executing strategies to achieve ambitious SaaS revenue targets.


Key Responsibilities



  • Keyword Research and Analysis: Identify and analyze relevant keywords and competitor strategies.

  • On-Page SEO Optimization: Optimize website content, structure, URLs, and internal linking for target keywords.

  • Content Strategy and Creation: Develop and implement a content strategy; create high-quality, keyword-rich content.

  • Technical SEO: Conduct technical audits and resolve issues like broken links, slow page speed, and mobile optimization.

  • Link Building: Acquire high-quality backlinks and manage the backlink profile.

  • Analytics and Reporting: Track performance with tools like Google Analytics; generate SEO metric reports.

  • Competitive Analysis: Monitor and analyze competitor activities to refine SEO strategies.

  • Staying Updated with SEO Trends: Keep up with the latest SEO trends, algorithm updates, and best practices.

  • Collaboration with Other Teams: Work with web developers, content creators, and marketing teams to integrate SEO best practices.

  • Local SEO (if applicable): Optimize for local search queries and manage Google My Business listings.


Required Qualifications



  • Proven experience in SEO and digital marketing.

  • Strong analytical skills and data-driven decision-making.

  • Excellent communication and collaboration skills.

  • Ability to thrive in a fast-paced startup environment.

  • Familiarity with SEO tools and best practices.


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